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'Sunday in the Park with George'

Opening at the Hudson Theatre

on Broadway

ROLE: SENIOR PRODUCER
AGENCY: GRADIENT EXPERIENTIAL

The Ambassador Theatre Group (ATG), a London-based international leader in live theatre hosted an elegant celebration to toast the historic reopening of the Hudson Theatre on Broadway, which the group had recently acquired and restored. ATG was also celebrating the opening night performance of the premiere production in the theatre, Stephen Sondheim’s musical Sunday in the Park with George starring Hollywood actor Jake Gyllenhaal, who was making his Broadway debut. The after-party needed to communicate around the acquisition of the Hudson Theatre by ATG, the history and heritage of the historic Hudson Theatre, as well as create excitement for the media around the opening of Sunday in the Park with George.

AMBASSADOR

THEATRE GROUP

 

The design drew inspiration from the art of the French impressionist painter, Georges Seurat, on which the musical Sunday in the Park with George is inspired.  The New York Public Library was transformed with projection mapping that morphed from imagery of the famous Seurat painting A Sunday Afternoon on the Island of La Grande Jatte, to brushstrokes from the production artwork, to archival playbills, production art, and photos from the historic Hudson Theatre.

Black-tie clad guests were greeted by strapping waiters serving Moët & Chandon champagne were overwhelmed by the sight of the projection mapping that enveloped the room, and the sound of a modern string trio and DJ playing in tandem on a stepped soundgarden.

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