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ROLE: DESIGNER/PRODUCER 
AGENCY: FREELANCE

 

To celebrate the 30th anniversary of iconic Calvin Klein Underwear, the brand celebrated with an activation at the annual Pier Dance in New York, a key event in the annual Heritage of Pride programming. The ad campaign came to life and was recreated on the pier. A scaffolding structure became a playground for statuesque models, clad in bold Calvin Klein underwear, creating a stunning and instagrammable photo op. Underwear was distributed as part of the activation to build awareness and reinforce loyalty among a key demographic for the brand. 

 

 

CK Underwear

Street Marketing Activation

CALVIN KLEIN

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