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 Media Dinner 

ROLE: CREATIVE DIRECTOR 
COMPANY: GREAT PERFORMANCES
 

To celebrate the launch of Bombay Sapphire East, the brand hosted a dinner at 620 on Hudson in New York City for media in the food, beverage, and lifestyle space. Inspiration was derived from the Bombay Sapphire brand DNA. Inspired by the British Raj and the fragrant botanicals featured in the gin, the brand codes were reinterpreted to communicate around the tradition and know-how of the brand but to also convey a sense of modernity.  

BOMBAY

SAPPHIRE

Celebrity Chefs Marcus Samuelsson, Daniel Boulud, and José Andrés created fusion food creations that blend east and west, a nod to brand, and that incorporated the botanicals from the produce. The décor featured a blend of traditional European garden flowers, exotic spices, and botanicals. Indian sari fabric table runners were juxtaposed with ornate English china, while the meal was eaten with chopsticks Brass accents, candlelight, and found objects suggested the mystery of the Orient. Indian-style floral garlands draped on the backs of chairs created instagrammable moments for dinner guests. 

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